The Dream

Twelve slides. About two minutes.

photosgraph

The world's photo album

Our dream

How many photos of you exist?

Not the ones you took. The ones everyone else took.

Most of them you've never seen.

They're on other people's phones, in other people's shoeboxes — scattered wherever life took everyone who was there.

The same person. Nine lives' worth of other people's cameras.

The dream

One place. Every photo of you. Your whole life.

And not just yours — everyone's.

Connected, but private.

So why doesn't this exist already?

It could be done with AI facial recognition. But nobody wants that.

Or the big photo libraries could coordinate. But that's probably never going to happen.

Billions of photos. Few of them connected.

So we're building it the other way

photosgraph

People already know each other's faces. No scanning required — the people who were there say who was there.

Private and connected. Both, at the same time.

How it works

Five rules that never bend:

1Real names and real photos only.
2Albums are private. Invite only.
3People tag people. Never a computer.
4You opt in to "Let people tag me."
5You can easily delete any tagged photo of you.

How it spreads

Other people's albums are your connections.

Your cousin tags Aunt Ruth in the reunion album that you're in.

You start your own album years later, and Ruth is right there to be tagged.

Every album you join widens the circle.

Family reunion · 2019 — your cousin's album
Tagged by your cousin — not by you
You were in that album
Your new album · this year

Your connections

Not the overlap. All of it.

Every person in every album you're in becomes one of your connections.

Three albums, and all of these people are yours to tag in the next one.

Tap the circles.

Then the photos find you.

People tag you and others in albums you share. Every photo from those albums becomes yours to mix and match.

Every photo of you and your mother. From everyone's albums at once.

Tap the names.

And then

The world is connected by private albums.

Everyone finally seeing their whole life in photos.

The same photos. Now they find each other.

It takes all of us.

One album. The people who were there. Their names — all connected, all private.